HEALTH AND FITNESS
The objective and purpose of Mad Valley Sports is to promote health and wellness in the Mad River Valley through support, operation and management of sporting related educational, recreational and social events including the Mad Marathon, Mad Half & Relays. Mad Valley Sports promotes not only participation by runners, but also their families, friends and visitors to a variety of opportunities in the Mad River Valley including biking, swimming, kayaking, paddle boarding, skiing, snowboarding, hiking and fishing.
IMPACT ON THE MAD RIVER VALLEY
While the numbers attending and visiting the Valley for the Mad Valley for the Mad Marathon have reached our goal of an average of 3,000, the attention to the Mad River Valley has been enormous. We have targeted a new market of visitors through an extensive campaign that previously had no reason to explore Vermont, much less the Mad River Valley in the summer. These runners have traveled from all 50 States along with 30 countries. Our Mad Marathon website hit rate has reached 8,000 per month and FACEBOOK views are enormous. A huge portion of our registered athletes will be first time visitors to our state and are learning what Vermont has to offer outside of this gorgeous marathon. As a result of our promotional campaign the Mad Marathon website hits are growing daily and we are delighted with the impact this will have on our community.
MARKETING
The Mad Marathon has been a Runner’s World Top Ten Destination Marathon Worldwide three years running. Along with multiple other awards, the event has also been a Vermont Chamber Top Ten Summer Event for three years.
Mad Valley Sports will mirror the Mad Marathon marketing, social media and advertising campaigns to promote all recreation along with sport opportunities available in the Mad River Valley. The MVS website hosts these along with lodging considerations.
The Mad Marathon is a recreational asset to the community. Without the support of grants, donations and sponsorships the Mad Marathon cannot move forward.
